This is depressingly familiar
The attached website has a lovely article about the use of real people to answer internet questions. You know, sort through all the hundreds of websites that a google question turns up and recommend the best answers to people.... I think that's called a - um - librarian?
http://www.washingtonpost.com/wp-dyn/content/article/2006/08/15/AR2006081501142.html?referrer=emailarticle
I'm going to consider the possiblities this presents for some commentary somewhere....

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