MAT meeting, April 2006

MAT members, we'll meet in May, take a break in June and July, and then meet again in August.

Put your visual scan of a branch in the MAT folder if you haven't already.

Read "Marketing Plan Introduction: Product/Service Details". Using the example on page 36, create a list of services that we offer.

Also read the information about the lifecycle of a service and think about how marketing changes during the lifecycle of a program.

Using the template on page 120 (went out in today's shuttle), pick a service that we offer. How many ways do we market it? Is it effective marketing?