Marketing the Library
We've just started working on library marketing around the Admin building. Our present discussion is on library products and services. We've spent some time brainstorming about what our current services and products are, and the list is pretty creative. I'd love some feedback from everyone else too. If you've got any, please post it so we can throw it into the mix. Also target audiences. Who is the library's target audience. Answers today ranged from Everybody to preschoolers etc..... any other suggestions?
posted by Cheshire Cat @ 8:38 PM
3 comments
3 Comments:
I don't think we can answer the question in general, "Who is our target market?" Each of our programs and services is unique and needs to be marketing in a particular manner. How you market a product to homeschoolers differs widely from how you would market to veterans. So the answer to your question who is our target audience is answered by the audience that is generated by a certain type of program/service that we offer.
Which comes first the program or the market?
The program comes first and then you market that program.
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